How to Write Your Own Copy

Aug. 29, 2018 by

How to Write Your Own Content Six Quick Tips and Tricks Maybe you’re on a tight budget. Maybe you’re short on time. Or maybe you’re a good writer. There are

Why That Thing You Ordered Online Isn’t as Described

Aug. 15, 2018 by

Why That Thing You Ordered Online Isn’t as Described E-commerce allows anyone with a credit card to buy anything they could ever want or need from the comfort of their

The Down and Dirty Truth About Grammar

Aug. 1, 2018 by

The Down and Dirty Truth About Grammar Split infinitives. Comma splices. Passive voice. These phrases are enough to strike fear into anyone traumatized by gruff and authoritarian English teachers. I

Can Editing Software Replace a Flesh and Blood Editor?

Jul. 18, 2018 by

Can Editing Software Replace a Flesh and Blood Editor? As we’ve said before, everyone needs an editor, from high school students to Pulitzer Prize winners. Why? Because Very few writers

How to Cut Through the Clutter

Jul. 4, 2018 by

How to Cut Through the Clutter And Connect with Your Clients By the end of our last article, Avoid Content Clutter, you may have wondered, “If we shouldn’t blog, what

When You Should and Shouldn’t Blog

Jun. 20, 2018 by

When You Should and Shouldn’t Blog How to Avoid Content Clutter In the not so distant past, blogging was the be-all, end-all of online marketing. While there is truth to

What is a Copyeditor?

Jun. 6, 2018 by

What is a Copyeditor? And why might you need one? When you think of an editor, you might imagine a bookish professional using a red pen to circle misspellings, split

What is a Copywriter?

May. 23, 2018 by

What is a Copywriter?  And why might you need one? Merriam-Webster defines a copywriter as “a writer of advertising or publicity copy.” While this definition is accurate, it only scratches